The Southpaw Collective icon

OUR PROCESS GREW FROM

OUR VALUES

And Its What You’ll Value In Us.

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WE ARE PROFESSIONAL ENTHUSIASTS

So many times, it seems that cool-ness, that ``chasing-the-next-big-thing`` mindset of most design firms comes at the cost of enthusiasm for the now—too cool to be excited about things. But, that is where we live—unabashedly enthusiastic. There is no secret sauce. We get excited.

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EVERY PROBLEM HAS A SOLUTION

SOME YOU JUST HAVE TO DIG HARDER FOR. Its our job to get you where you need to go. There just might not be a direct flight.

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THE PROBLEM DEFINES THE SOLUTION

Starting out with a product in mind is like giving an answer before you've heard the question. Our goal is not ``product`` but ``result.``

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OUR WORK IS IN SERVICE OF YOUR VISION

We aren't in this to substitute our tastes for yours. Our master is the message, and everything we do/create is in service of that message, and your goals.

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WE ARE ONLY AS GOOD AS OUR LAST WORK

We don't like rocking back on our heels, MUCH LESS rest on our laurels. We're proud of the work we've done, but we're only interested in what we can do now.

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LEARNING IS LIVING AND LIVING IS LEARNING

Not to be dramatic, but...If you're not growing, you're dying. We believe if you have nothing left to learn, then you should just pack it up. There is always something new, and if you can't find the new, learn to do the old BETTER!

STEP ONE: EDUCATION…OURS & YOURS

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Not only do we need to know your story, but we get just as much out of hearing YOU tell it. WHEN WE SPEAK, IT HAS TO BE IN YOUR VOICE. We will have questions—so many questions. We need to pick something up and look it over from every angle before we really feel like we understand it enough to help you tell your audience.

As for us, we just want to demystify the process. We are creatives, but we’re not waiting for the wind to speak to us—or however ideas work.

We’re CRAFTSMEN, not wizards*—and there is no curtain to peek behind. Communication is important, We want you to know where we are, and why we got there.

* Except George, who is definitely a wizard.

STEP TWO: THE BUILD

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To build something solid—something that will last, you have to start with the foundations. We don’t start with a product in mind. We look at the need you’re trying to meet. The design process is an exploration of options | possibilities.

We narrow the choices until the best fit for you and your goals is clear.

Design doesn’t work in a vacuum. There is no such thing as a stand-alone design project. We design with the understanding that more will be built on top of what we do. BRAND is a living thing. It grows and breathes. Whatever piece we’re contributing to your brand, we make sure that it dovetails with what’s come before, and will be a springboard for whatever comes next.

Sometimes inspiration will come in and sweep everything we’ve been doing off the table—like that time your sister landed on your Park Place hotel for the third time—but the normal design process is experimentation and course correction.

STEP THREE: DELIVERABLES

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At the end of the day, we have to make sure the product you have in-hand is of the same quality as the work that went into creating it.

Over the years, we’ve cultivated relationships with vendors across a full spectrum of media. We know their capabilities and strengths, and they know the quality and attention to detail of the source files they’ll receive from us. We will only put your project in hands we trust, and keep a hand on the wheel until the product is in your hands…I’ve said “hands” so much.

…hands.

AND THEN…

What comes next?

We hope that when you reach out to us, your plan is to build a relationship along with your brand. But we totally understand if you just need us right now to fill a specific gap in the arc of your business. Either way, everything we do is with an eye to the future—yours AND ours. We will leave you on the best footing to keep moving your brand forward. So—really—Its cool. We’re not trying to rush you into something exclusive. hey, we had a lot of fun, we think you’re pretty great, and…when you’re ready, we’d love to do this again.

ARE YOU READY TO GET STARTED?
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