I literally knew nothing about professional cycling until I started working for Hincapie Sportswear (a cycling apparel manufacturer based a block from my house). It was a great opportunity to learn, and really dig into cycling culture by-and-large, and the much more specific and eccentric culture of the Hincapie team. These kits were a fairly organic evolution from the previous years’ kits. The motif of the arrayed squares, pushed to a more extreme perspective. Moving the colors to a darker palate (black forward with gray, and the hi-visability yellow accents).
The Fleet Vehicles needed to convey the same, left-field-as-home feel. We landed with a litle Mad Max, a little WWII fighter ace, and a little stealth bomber. The main color scheme was a black on black (flat/gloss) with red and the hi-vis accents.Visit Project